At the heart of KCM Brands lies a deeply personal journey of transformation and purpose. For co-founder Ashlee Foy, wellness is more than a profession—it’s a mission born from loss and fueled by determination. After tragically losing her brother to Type 1 Diabetes, Ashlee channeled her grief into creating meaningful change. This profound loss reshaped her career path, inspiring her to bridge the gaps she saw in the wellness industry and develop products that prioritize efficacy and authenticity.
Joined with Co-founder Michael Kaufman bringing a unique perspective to the mission. As a former Athlete and Texas State Trooper, Michael understands the critical importance of performance-based wellness. His hands-on experience with the demands of physical endurance, mental clarity, and resilience informs every product under the KCM Brands umbrella.
Together, Ashlee and Michael have built a company dedicated to reshaping how we approach health and wellness. By combining Ashlee’s science-driven innovation with Michael’s performance-focused insight, KCM Brands is redefining wellness with integrity, compassion, and solutions that truly make a difference.